Trading communities are built through partnership and trust..
Seamless connectivity, rebranded services & full cross-community integration
The success of many if not all EDI, B2B and Supply Chain Integration initiatives is measured by the number of customers and/or suppliers taking part.
Their engagement is crucial yet so many vendors fail to understand that recruiting and maintaining a trading partner relationship is more than sending a letter, cold calling, demanding connection and force feeding them dated software.
At First B2B we recognise that trading communities are built through partnership and trust, which is why our approach will build your community faster, help return them greater business benefits and maintain their motivation and enthusiasm for the project long term.
Preparation is crucial
Initial preparation is crucial including a strong accompanying business case, ROI, case study, promotional collateral and of course removing as many technical and cost barriers to entry. As all our solutions are delivered via SaaS and charged out on a low yearly usage fee, immaterial of volume, then overcoming the cost and technical barriers is very straightforward.
Our team are well versed in this preparation and a typical community management project takes 3-4 weeks to establish.
Once complete the entire program of software connection, integration and partner management can be outsourced to First B2B if you wish or our team can supplement your current capabilities.
Messaging for the program is delivered via webcasts and conference calls, your account team, your own website and promotional collateral, which our team can co-ordinate and take responsibility for. The primary objective is to step your trading partners or customers through the engagement, to ensure that with our help they:
- Buy in to the concept
- Agree with the benefits
- Commit to the timescales
- Connect to the new service via SaaS
- Integrate the data and message feeds from/to their core systems via SaaS
- Test, dry-run and continue on-going support
- Realise incremental business benefits
- Increase their reliance on the service over time
- Understand that a similar service can be extended to their customers and suppliers
First B2B’s Community Management program is designed to address the above points and more, through one of the most cost effective, robust and discrete operating models in the industry.